Our Marketing, Communication & Digital Services experts shape the brand image and digital experience of our events. They implement the Group's communications strategy, from defining editorial lines to deploying multi-channel campaigns to raise the profile and influence of our company and brands. Working with the business and project teams, they transform each message into engaging, impactful, interactive digital experiences.
By shaping the way in which our audiences discover, experience and identify with our brands, the Marketing, Communication & Digital Services experts play a pivotal role in the success of our events. Every step of the way, they draw on their strategic insight and creativity to boost our profile and influence and build long-term engagement.
Our marketing experts decipher market trends, identify growth drivers and design targeted acquisition strategies to strengthen our positioning and attractiveness. Our Communications specialists build powerful narratives, boost our visibility and ensure a coherent and inspiring brand presence. Our Digital specialists design seamless, data-driven ecosystems that connect communities before, during and long after each event.
Together, these complementary talents create a dynamic marketing culture, in which strategy guides creativity, innovation drives performance and every interaction reinforces our brand image and builds lasting value.
Marketing Officer
The Marketing Officer analyses the market and target audiences in order to optimise each event's positioning. He/she designs and implements marketing campaigns to attract visitors and exhibitors through a variety of channels : email shots, partnerships and multi-channel campaigns. He/she develops sales pitches and monitors the performance of the campaigns based on data. With a view to continuous improvement, he/she contributes to enhancing the customer experience and the appeal of the event.
